DSK Holdings Ltd

1. Introduction

We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how DSK Holdings Ltd (“we”, “us”, “our”) collects, uses, stores and protects your personal data when you:

Visit our website

Place an order

Create an account

Submit artwork for customisation

Contact us

Receive marketing communications

For the purposes of UK data protection law, including the UK GDPR and the Data Protection Act 2018, we are the Data Controller of your personal data.

This website is not intended for children and we do not knowingly collect data relating to children under 16.

2. The Data We Collect

We may collect, use, store and transfer the following categories of personal data:

Identity Data

First name, last name

Username or account ID

Title

Date of birth (if required for credit checks)

Contact Data

Billing address

Delivery address

Email address

Telephone number

Business Data (for trade accounts)

Company name

Company registration number

VAT number

Trading history

Credit references

Financial Data

Payment transaction details

Bank account details (for BACS payments)

Credit account status

We do not store card payment details on our servers.

Transaction Data

Order history

Products purchased

Customisation specifications

Artwork files submitted

Technical Data

IP address

Browser type and version

Device information

Time zone and location data

Website usage data

Marketing & Communications Data

Marketing preferences

Communication history

Email open/click behaviour

We do not collect special category data (e.g. health, ethnicity, political opinions).

3. How We Collect Your Data

We collect personal data through:

Direct interactions

When you:

Place an order

Create an account

Request a quote

Submit artwork

Apply for a credit account

Subscribe to marketing

Contact us

Automated technologies

We collect Technical Data through:

Cookies

Server logs

Analytics tools

Tracking pixels

Third parties

We may receive data from:

Payment providers

Credit reference agencies

Fraud prevention agencies

Analytics providers

Marketing platforms

4. Lawful Basis for Processing

We process personal data under the following lawful bases:

Contractual necessity

To:

Process and fulfil your orders

Deliver goods

Manage your account

Provide customer support

Legitimate interests

To:

Prevent fraud

Improve our website and services

Analyse purchasing behaviour

Conduct business-to-business marketing

Protect our legal rights

Enforce our Terms & Conditions

We ensure our legitimate interests do not override your rights.

Legal obligation

To:

Comply with tax and accounting requirements

Respond to legal claims

Meet regulatory obligations

Consent

Where required for:

Email marketing

SMS marketing

Non-essential cookies

You may withdraw consent at any time.

5. How We Use Your Personal Data

We use your personal data to:

Process and fulfil orders

Customise garments using submitted artwork

Communicate about your order

Deliver products via couriers

Manage trade credit accounts

Detect and prevent fraud

Improve website functionality

Analyse business performance

Send marketing communications (where lawful)

Maintain suppression lists to ensure you do not receive marketing if you opt out

Failure to provide required data may prevent us from fulfilling your order.

6. Artwork & Uploaded Content

Where you upload artwork or design files:

You grant us a licence to process and store such files for order fulfilment.

Artwork files may contain personal data (e.g. names on uniforms).

You confirm you have the lawful authority to provide any personal data contained in uploaded artwork.

We are not responsible for unlawful data submitted by customers.

Artwork files may be retained for repeat order purposes unless you request deletion.

7. Sharing Your Personal Data

We do not sell your personal data.

We may share your data with trusted service providers on a strict “need to know” basis, including:

Payment processors

Courier and delivery providers

IT hosting providers

Cloud storage providers

Marketing platforms

Email service providers

CRM systems

Credit reference agencies

Professional advisers (lawyers, accountants, insurers)

Print or embroidery subcontractors (where necessary to fulfil your order)

We require all third parties to:

Process data only on our instructions

Keep data secure

Comply with data protection law

We may also disclose data:

If required by law

To enforce our contractual rights

During a business sale, merger or restructuring

8. International Transfers

Some of our service providers may be located outside the UK.

Where personal data is transferred internationally, we ensure appropriate safeguards are in place, including:

UK adequacy regulations

International Data Transfer Agreements (IDTAs)

Standard contractual clauses

9. Data Retention

We retain personal data only for as long as necessary for:

Order fulfilment

Legal and accounting obligations (typically 6 years)

Fraud prevention

Trade account management

Artwork files may be retained for operational efficiency unless deletion is requested.

We may retain limited data in suppression lists to ensure you do not receive marketing communications after opting out.

10. Security

We implement appropriate technical and organisational measures including:

SSL encryption

Secure hosting environments

Restricted staff access

Role-based access controls

Confidentiality agreements

Regular security monitoring

However, internet transmissions are never completely secure. We are not liable for data breaches outside our reasonable control.

11. Your Rights

Under UK GDPR, you have the right to:

Be informed about how your data is used

Access your personal data

Rectify inaccurate data

Request erasure (in certain circumstances)

Restrict processing

Object to processing (including marketing)

Data portability

Withdraw consent

We may request identity verification before processing requests.

We may refuse or charge a reasonable fee for manifestly unfounded, excessive or repetitive requests.

We aim to respond within one month.

12. Marketing Communications

We may send you marketing communications:

If you have opted in

Under “soft opt-in” rules following a purchase

Where lawful for B2B marketing

You can unsubscribe at any time by:

Clicking the unsubscribe link

Updating your account preferences

Contacting us directly

We may still send transactional or service-related communications.

13. Automated Decision-Making & Profiling

We may use automated tools to:

Detect fraudulent transactions

Personalise website content

Recommend products

You may request human review of automated decisions where legally applicable.

14. Cookies

We use cookies to:

Enable website functionality

Maintain your shopping session

Analyse website traffic

Measure advertising performance

Deliver targeted advertising

Cookies fall into the following categories:

Strictly Necessary

Required for website operation.

Performance & Analytics

Used to understand website usage.

Functional

Enable enhanced features.

Marketing

Used to deliver relevant advertising.

You can manage cookie preferences through our cookie banner or browser settings.

Blocking certain cookies may affect website functionality.

15. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy policies or practices.

16. Complaints

If you have concerns about our handling of your data, please contact us first.

You have the right to lodge a complaint with:

Information Commissioner’s Office (ICO)

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Tel: 0303 123 1113

Website: https://ico.org.uk

17. Changes to This Policy

We may update this Privacy Policy at any time. The latest version will always be published on our website with the updated date.